Desire For ChangeDesire for change is the definition for motivation. It actually comes from the state of being dissatisfied. Dissatisfaction is the seed of motivation. Put it in a different way: Cause - Dissatisfaction. Effect - Desire for change. Satisfaction literally means no desire for change. All change associated with motivation rise out of dissatisfaction. When we have a need which has been satisfied, it is no longer a motivator. All motivation is internal. Here's something you need to remember: dissatisfaction may cause a desire for change, but it may not be strong enough to cause action. More on how attitude causes action. How do we apply it in the business world? Ask yourself: Am I satisfied with the way things are? Is there something that needs to be improved? How strong the need is? Will it lead me to action? And always, What about the consequences? When you frame a project destined to improve the company, make sure you always include the dissatisfaction factors that motivate the change. ------------ There is more on Motivation in the following pages:
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